LinkedIn automation tools allow you to scale your LinkedIn efforts and save time on repetitive tasks. This comprehensive guide will look at the 14 best LinkedIn automation tools.
These tools can help you with tasks like connecting with prospects, messaging leads, optimizing your profile, publishing posts, and more. Let’s dive in and explore how each platform can benefit your LinkedIn strategy.
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What is an automation tool for LinkedIn?
LinkedIn automation tools help professionals save time and effort by automating repetitive tasks on LinkedIn. These tools allow users to connect with potential connections, send email messages, follow companies, endorse connections skills, import contacts from other sources like Gmail, extract profile data, and even post regular updates.
Automation tools offer features like scheduling tasks to run at specific times, bulk sending of messages following certain filters, tracking connections and messages, and analytics on one’s LinkedIn presence. The tools make social selling on LinkedIn more efficient and effective.
Can I use automation on LinkedIn?
While LinkedIn’s terms of service prohibit automated use, many professionals use automation tools to enhance their LinkedIn activities.
However, using automation too aggressively can lead to issues like getting blocked or banned by LinkedIn if they detect abnormal activity. It is best to use automation in a moderate and targeted way, at human speeds, along with a personal touch in your messages.
LinkedIn also periodically changes its algorithms to detect automation, so these tools require constant updates to work correctly. With care and moderation, automation can be a helpful supplement to an active LinkedIn strategy but not replace genuine human engagement.
14 Best Linkedin Automation Tools
Expandi is a LinkedIn automation tool focused on content marketing. It aims to simplify your content curation and publishing efforts on LinkedIn. Expandi provides access to a content database with millions of articles you can share on LinkedIn.
The tool lets you customize posting times, text, hashtags, mentions, and images. Once configured, Expandi will automatically publish the curated content to your LinkedIn feed on autopilot. This level of automation helps maintain an active social presence without constant manual intervention.
Expandi.io offers a comprehensive suite of features for automating LinkedIn outreach and lead generation, with pricing starting at $99 per seat per month.
Pros:
- Automates content curation and posting
- Maintains an active LinkedIn presence
- Extensive content library for sharing
Cons:
- No analytics or tracking
- Doesn’t create original content
Dux-Soup is another lead-generation tool for LinkedIn automation. It focuses on helping you find your ideal leads through segmentation and filtering. Dux-Soup crawls through LinkedIn to identify prospects based on title, skills, employer, location, and more criteria.
The tool can extract prospect contact information like email addresses, phone numbers, and social media profiles from LinkedIn. It compiles prospect lists complete with data for you to reach out to. Dux-Soup also has email verification tools to validate the extracted addresses.
While Dux-Soup excels at LinkedIn searching and lead extraction, it lacks automation capabilities for connecting or messaging with prospects. You need to reach out manually after compiling your list.
Dux-Soup’s pricing starts at $14.99 per month, with a free version and a free trial option for users to explore its features before committing to a plan. The tool’s flexibility and cost-effectiveness make it accessible to a wide range of users, enabling them to harness the power of LinkedIn for efficient business growth.
Pros:
- Advanced filtering for targeted leads
- Extracts emails and contact info
- Verifies email addresses
Cons:
- No automation beyond lead finding
- Requires manual outreach
Skylead is another lead generation tool for LinkedIn, focused explicitly on identifying your ideal prospects to connect with. It provides powerful searching and filtering to segment the LinkedIn audience and discover relevant targets.
You can define customized, ideal customer profiles using parameters like company, job title, skills, experience level, location, and more. Skylead will automatically generate lists of prospects matching your criteria.
However, the tool lacks messaging or engagement automation. It focuses solely on streamlining the lead identification process. You need to reach out and connect with prospects manually.
Skylead provides an all-in-one plan with comprehensive features, offering attractive discounts for multiple users and 24/7 live support. The pricing starts at $100 per month per LinkedIn account, making it an efficient solution for lead generation and outreach needs.
Pros:
- Advanced filtering for ideal prospects
- Customizable lead criteria
- Automatic lead list creation
Cons:
- No messaging automation
- Limited capabilities beyond lead finding
Lempod specializes in automating LinkedIn engagement pods to boost your reach and connections. Engagement pods involve groups of users liking and commenting on each other’s content regularly. Lempod streamlines this process through automation.
The tool lets you set parameters to automatically like, comment, share posts, and follow or unfollow accounts that meet your defined rules. This increases your engagement and presence passively over time. However, engagement pods are discouraged by LinkedIn, so the tool operates in a gray area.
Lempod offers a straightforward pricing structure to enhance your LinkedIn engagement. With the “Marketplace” plan priced at $9.99 per pod, you can join multiple pods, post three times per 24 hours, and even create your pod with up to 50 members.
Alternatively, the “Private Business Pod” plan is available at $3.99 per user in a pod, allowing you to create your company pod and cover all members’ costs. These plans offer analytics, support, and the flexibility to cancel anytime, empowering you to boost your LinkedIn reach effectively.
Pros:
- Automates key engagement actions
- Works well for engagement pods
- Affordable pricing
Cons:
- Engagement pods violate LinkedIn policies
- Very niche use case
Phantombuster is an automation platform focused on web scraping and task completion. While not solely for LinkedIn, it does provide robust LinkedIn automation capabilities for prospecting, messaging, and analytics.
The tool allows you to search for relevant prospects, connect with them, send customized messages, and track responses. You can configure follow-up sequences and email automation for new connections. Phantombuster provides data on your automation efforts, like outreach statistics and lead engagement metrics.
PhantomBuster offers a range of pricing plans tailored to different needs. Starting at $56/month, their plans include the “Free Forever” option, which offers basic features. In contrast, the “Growth Hacker,” “Business,” “Enterprise,” and “Premium” plans offer more advanced functionalities for businesses of various sizes.
Pros:
- Prospecting, messaging, and analytics
- Affordable pricing model
- Email and SMS automation
Cons:
- Steeper learning curve
- Configuration can be complex
Cleverly specializes in creating automated messaging sequences without coding. It provides a visual builder to customize your LinkedIn outreach process from first contact to follow-up.
You can design your ideal messaging journey with triggers and conditional logic. Cleverly will engage prospects through your automated flows, handling responses and moving leads through your sequence.
Cleverly offers a range of pricing plans designed to suit various business needs. Their plans start from $397 per month.
Pros:
- Visual sequence builder
- Automates the entire messaging process
- No coding required
Cons:
- Higher price tag
- Lacks analytics or non-message automation
We-Connect provides automation specifically for personalized outreach and messaging at scale. The tool allows you to create customized scripts and sequences for prospecting campaigns.
Once configured, We-Connect will automatically reach out and maintain conversations with relevant prospects through your defined messaging. It can handle first contact, following up, scheduling meetings, and data collection through automated sequences.
However, while the messaging is customized, automatically reaching out to many prospects simultaneously can seem spammy. LinkedIn’s policies prohibit bot-like outreach. We-Connect provides disclaimers, but caution should still be exercised.
We-Connect offers a range of pricing plans to facilitate effective LinkedIn automation and lead generation. Starting from $49 per month.
Pros:
- Fully automated messaging and follow-ups
- Customized scripts and sequences
- Scheduling and data collection
Cons:
- Mass outreach risks seeming spammy
- LinkedIn compliance concerns
Wiza is a digital marketing automation platform. For LinkedIn, it focuses specifically on automated messaging and email sequences. You can design multi-channel campaigns to engage prospects on LinkedIn and via email.
With customized scripts, Wiza will reach out to leads, initiate conversations, and nurture them through your defined sequences. It provides campaign analytics to optimize your strategy. However, Wiza only works with existing leads. It does not offer automation for finding or connecting with new prospects.
Wiza offers flexible pricing plans to cater to various needs. Their pricing starts at $30 per month.
Pros:
- Automated messaging and email sequences
- Multi-channel campaign integration
- Campaign analytics and tracking
Cons:
- No automation for finding new prospects
- More limited in scope
Prospectss is another lead generation and email-finding tool for LinkedIn. It focuses specifically on identifying relevant prospects for your business to connect with.
Prospectss lets you define your target audience by company, job title, seniority level, skills, location, and more. The tool will then actively search LinkedIn and compile a list of ideal prospects meeting your criteria.
It also extracts contact details like email addresses and phone numbers where available. Prospectss automates the prospect identification but requires manual outreach to connect with leads.
Prospectss offers plans tailored to different business needs and goals. The basic plan starts at $49/month.
Pros:
- Advanced filtering for ideal prospects
- Extracts contact details
- Automatic lead list creation
Cons:
- No messaging automation
- Limited capabilities beyond lead finding
Leadfuze offers robust lead generation software with powerful LinkedIn automation features. It allows auto-connecting with prospects, sending targeted messages, and building lead lists. Key features include lead list building, automated messaging, tracking interactions, email integration, and sales cadences.
LeadFuze offers different pricing plans tailored to various needs. The “UNLIMITED” plan suits individuals or teams aiming to scale their lead generation efforts. It provides unlimited lead credits, lists, search filters, automation, integrations, and more, with prices starting at $397 per month.
The “SCALING” plan is ideal for those starting to prospect for new customers, offering 500 lead credits per month, unlimited lists, search filters, and automation, starting at $147 per month. For custom requirements beyond 2,500 lead credits or 5+ users, LeadFuze offers customizable plans with additional features and permissions.
Pros:
- Real and Verified Leads
- Ease of Use and Set Up
- Integration Tutorials
Cons:
- Limited to US Data
- Export Limits
Uplead
Uplead is a lead generation tool for LinkedIn, focusing specifically on identifying and connecting with relevant prospects. It provides advanced filtering options to target your outreach and grow your network with ideal leads.
Uplead will automatically send customized connection requests to prospects that match your ideal customer profile. The tool integrates with Gmail to nurture new connections through automated follow-up emails. This ensures you stay top of mind.
UpLead offers three distinct pricing editions catering to various business needs, ranging from $74 to $299 monthly. The “Essentials” plan, priced at $74 per month, includes features like verified emails, phone numbers, and more. The “Plus” plan at $149 per month provides data enrichment and advanced search filters, while the “Professional” plan at $299 per month offers team accounts, intent data, and full API access.
Pros:
- Advanced filtering for ideal prospects
- Automated connection requests
- Gmail follow-up integration
Cons:
- No messaging features beyond connections
- Requires manual follow-up
Zopto specializes in lead generation and email harvesting on LinkedIn. It focuses on helping you find the right people to connect with. Zopto provides powerful search and filtering options to pinpoint your ideal prospects. You can search for targets based on job title, company, skills, location, etc.
Once you find relevant profiles, Zopto extracts email addresses and contact information from LinkedIn and beyond. It also facilitates sending customized connection requests to prospects in a compliant manner. This level of segmentation makes the tool great for targeted lead generation. However, Zopto needs more capabilities beyond connecting with prospects.
Zopto offers different pricing plans to cater to various business needs. The Personal plan starts at $155 per month and includes 1 account compatible with LinkedIn Premium and LinkedIn Sales Navigator. The Grow plan, priced at $250 per month, provides 2 accounts, an agency dashboard, and compatibility with LinkedIn Premium, LinkedIn Sales Navigator, and LinkedIn Recruiter Lite.
The Agency plan is available for larger organizations at $625 per month, offering 5 accounts, an agency dashboard, white label integration, and compatibility with the mentioned LinkedIn tools. These plans come with various features, including dedicated customer success managers, automation tools, AI-assisted templates, and more. Zopto’s pricing structure provides options for different usage levels and business sizes.
Pros:
- Advanced filtering for targeted leads
- Email finding capabilities
- Compliant connection automation
Cons:
- Lack of messaging features
- The narrow focus on lead generation
Onlypult is a dedicated prospecting and messaging automation tool for LinkedIn. It focuses on lead generation and outreach capabilities. You can use Onlypult to search for relevant prospects based on filters like title, company, location, and more. It will collect contact details like emails and send customized connection requests on your behalf.
One of Onlypult’s standout features is its automated messaging tool. You can create sequences to send initial outreach and follow-up messages to prospects. It also tracks replies, allowing you to maintain conversations seamlessly. The tool provides analytics on your prospecting efforts to fine-tune your approach.
Onlypult provides several pricing plans to suit various social media management needs. The plans offer various features and capabilities for different usage levels. The Start plan, priced at $25 per month, includes features like 5 accounts, 1 manager, 10 tracked users, and files up to 50 MB, among others. The SMM plan, available for $35 per month, expands on the Start plan with more accounts, managers, tracked users, and significant file size limits.
Agency plan, priced at $65 per month, is tailored for SMM agencies and offers even more accounts, managers, and tracked users. Finally, the Pro plan, priced at $99 per month, is suitable for large businesses and provides extensive account, manager, and user limits, along with advanced features like Builder pages and monitoring capabilities.
Each plan has additional features such as image and video editors, automatic post deletion, analytics, teamwork options, and more. Onlypult’s pricing structure is designed to accommodate various business sizes and social media management requirements, making it a versatile option for different users.
Pros:
- Automates prospecting and messaging
- Lead generation capabilities
- Useful sales analytics
Cons:
- Steep learning curve
- Expensive compared to other tools
Iconosquare is a social media management platform with robust analytics and scheduling capabilities tailored for Instagram and Facebook. However, it also offers useful LinkedIn automation features. With Iconosquare, you can analyze your LinkedIn profile’s performance through metrics like follower growth, engagement rates, best posting times, and more.
The tool also allows you to schedule LinkedIn posts in advance through its unified content calendar. This ensures your profile remains active even when you don’t have time to post. You can add hashtags, mentions, images, and videos and customize your text before scheduling posts at your preferred time. This level of automation helps maintain regular LinkedIn activity.
Iconosquare offers a range of pricing options for its analytics, management, and scheduling platform. The pricing model includes monthly and yearly plans and the option for custom plans based on specific customer requirements.
The plans are designed to cater to different needs and offer various features. The Pro plan starts at $49.00 per month and provides features like social profiles, analytics, monitoring, publishing, and tools.
The Advanced plan, priced at $79.00 per month, offers enhanced capabilities, including more social profiles, team members, advanced analytics, and industry benchmarking. Additionally, there is an Enterprise plan available for custom needs. It’s important to note that the pricing details are subject to change, and it’s advisable to confirm the latest pricing on the vendor’s website before purchasing.
Pros:
- Robust analytics to optimize LinkedIn performance
- Content scheduling ensures regular activity
- Unified calendar for all networks
Cons:
- Lacks automation for prospecting and messaging
- Advanced analytics only in higher plans
Conclusion: Optimizing Your LinkedIn Automation Strategy
LinkedIn automation tools open up new possibilities for streamlining your efforts and engaging more prospects. But with so many options, choosing solutions tailored to your specific needs and use cases is essential.
When evaluating tools, consider factors like your budget, the types of automation you need (prospecting, messaging, etc.), ease of use, compliance, and more. A multi-pronged approach combining different solutions may provide the best results.
Appropriately used, automation can transform your LinkedIn strategy to be more efficient, targeted, and scalable. The platforms discussed in this guide represent some of the most powerful options for optimizing your efforts. Employing the proper solutions will provide a significant edge to your LinkedIn success.
