Anyone serious about using social media wants to know what their posts are doing. This is especially important for companies that want to establish a level of return on investment for their social media activities. Likewise, companies that work with influencers need to know the effectiveness of their influencer marketing campaigns. Every major social network offers a range of social media analytics tools. However, in some cases, social networks impose certain limits on access to analytics.
There is much software for social media analysis. They may, however, give you more analytics or display them in a more user-friendly way than official analytics tools. The webmoneyai team has tested several social media analytics software. This article will present 8 tools that could prove useful for your needs.
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In an article published in TechTarget, Katie Terrell Hanna explains that “social media analysis” refers to analyzing and collecting information about the public via social networks to help improve strategic business decisions. In an organization.
The use of social media can benefit companies by allowing marketers to recognize patterns in consumer behavior relevant to their industry and could impact the effectiveness of marketing campaigns.
Another significant illustration of how analytics on social media helps with marketing campaigns is providing data to determine the ROI of an advertising campaign based on visitors from different social media platforms.
In addition, marketers can study the results of various social media platforms, such as Facebook, LinkedIn and Twitter — and specific social media posts to identify which messages and topics are most popular with the target users.
Why should you have social media analytics software?
Social media analytics tools can help you prepare performance reports that you can present to your team or other stakeholders and your boss to find out what’s working and what’s not. They can also provide the data needed to analyze your social media marketing strategy at a macro and micro level.
They can help you with concerns such as:
- Does it make sense for my business to continue posting on Instagram?
- What are the most viewed posts on Facebook during the week?
- Do we need to post more on Pinterest?
- Which of the networks generated the most interest in our product launch?
- What type of content are my followers most likely to leave comments on?
- And many more questions that only social media analytics software can answer.
In our list, we have chosen the social media analysis software that is more suitable for small businesses and individuals because some of these tools can serve you as a social media management platform. In addition to the feature Team Members, which saves you time and money.
8 Best social media analytics software:
Tailwind
Tailwind offers social media analytics and scheduling with AI-powered assistance for content creators. Key analytics include audience insights, content performance tracking (engagement, reach, etc.), and competitor analysis. AI plays a significant role in scheduling; “SmartSchedule” uses machine learning to identify optimal posting times based on individual audience engagement patterns, maximizing reach and impact.
Tailwind also leverages AI for content suggestions and hashtag recommendations, improving discoverability. The platform analyzes past content success and current trends to propose relevant hashtags and content formats, helping users create more effective posts. Overall, Optimize combines robust social media analytics with AI-driven tools to streamline content creation, scheduling, and analysis, ultimately boosting content performance and growth.
Brand24
Brand24 is a social listening and media monitoring platform providing comprehensive social media analytics. Its key features include real-time tracking of mentions across various online sources including social media, blogs, forums, and news sites. The platform analyzes this data to identify brand sentiment (positive, negative, neutral), mentions of specific keywords, and overall brand reach.
While not explicitly advertising advanced AI-driven features like sentiment analysis through natural language processing (NLP), Brand24’s sophisticated analysis capabilities allow for nuanced insights into brand perception and market trends. The platform’s strength lies in its ability to aggregate large volumes of data from diverse sources, providing a holistic view of brand reputation. Automated alert systems notify users about significant mentions or changes in sentiment, facilitating proactive brand management. In essence, Brand24 provides an advanced, organized view of your brand’s digital footprint, though explicit AI functionality is less emphasized.
Crowdfire
Crowdfire offers social media management tools, including analytics features that provide insights into post performance and audience engagement. Key analytics include reach, engagement rates (likes, comments, shares), follower growth, and hashtag performance. While not explicitly highlighting advanced AI, Crowdfire leverages data analysis to offer suggestions for content improvement and audience growth.
The platform analyzes past post performance to identify high-performing content types and optimal posting times, helping users refine their strategy. Its suggested hashtags feature likely uses algorithms to find relevant and trending hashtags, enhancing content discoverability. While not explicitly using complex machine learning, the platform’s data analysis powers its recommendations, effectively helping users understand their audience and optimize their social media strategy— though these analytical features are relatively basic.
Iconosquare
Iconosquare is a social media analytics platform focused on Instagram and Facebook, offering insights into audience engagement, content performance, and competitor analysis. Key features include detailed analytics dashboards visualizing follower growth, reach, engagement rates, and top-performing posts. Iconosquare uses AI-powered features for more in-depth analysis. For instance, it uses image recognition to analyze the visual aspects of posts and their correlation with engagement, providing insights into optimal imagery styles for a specific audience.
Further, its competitor analysis goes beyond simple follower counts, utilizing AI to understand competitors’ success strategies, including the type of content that garners engagement. This AI-driven analysis provides actionable recommendations for improving content strategy and enhancing overall social media performance. It offers a more advanced and AI-driven approach compared to simpler analytic platforms.
Social Champ
Social Champ is a social media management platform offering analytics to track performance across multiple platforms. Key features include monitoring engagement metrics (likes, comments, shares, etc.), reach, follower growth, and hashtag performance. It provides data visualization through dashboards and reports, allowing users to track progress over time.
Social Champ utilizes data analysis to offer insights into optimal posting times, based on historical performance and audience activity. The platform’s scheduling features likely incorporate algorithms to optimize post delivery. Furthermore, its competitor analysis features provide comparisons of key performance indicators, showcasing industry benchmarks. Social Champ uses data-driven analysis to support more effective content planning and scheduling, facilitating improved social media outcomes.
Vista Social
Vista Social is a social media management platform offering robust analytics to track performance and engagement. Key features include detailed dashboards visualizing key metrics like reach, engagement rate, follower growth, and website clicks from social media. It tracks performance across various channels, allowing for cross-platform comparisons.
Vista Social utilizes AI-powered features to provide predictive analytics, forecasting future performance based on historical data and current trends. This assists in optimizing content strategy by identifying optimal posting times and content types likely to maximize reach and engagement. Although specifics on the AI algorithms aren’t detailed, the platform’s forecasting and predictive capabilities suggest the use of machine learning to improve content planning and strategy development, leading to better social media outcomes.
Content Studio
Content Studio is a social media management platform offering analytics to track content performance and audience engagement. Key features include detailed dashboards visualizing key metrics like reach, engagement, click-through rates, and follower growth across various social networks. It provides comparative analysis across different content formats and platforms, allowing users to identify top-performing content and refine their strategy based on data-driven insights.
ContentStudio’s analytics likely utilize algorithms to identify patterns in audience behavior and suggest ways to optimize content performance. Its automated reporting features and scheduling tools suggest underlying algorithms that simplify content management, effectively utilizing data to streamline workflow and decision-making. Therefore, although not explicitly AI-driven, data analysis plays a significant role in enhancing the platform’s usability and aiding in strategic social media planning.
Only Social
Only Social is a social media management platform offering analytics to track post performance and audience engagement. Key features include dashboards visualizing reach, engagement rates (likes, comments, shares), follower growth, and website clicks driven by social media. It offers detailed reports covering individual posts and overall campaign performance across various platforms.
Only Social employs algorithms to identify trends in audience behavior and content performance. Features like suggested posting times and hashtag recommendations indicate the use of data analysis. Its strength lies in providing a user-friendly interface to access and interpret social media data, facilitating more informed decision-making for content strategies.
Final Thought:
Many various software options are related to the monitoring of social media analytics as well as everything that goes with it. The trick is to find one that’s suitable for your company that is user-friendly, easy to use and offers you the results and reports you’re searching for. The social media tools listed in the above list are reliable. It’s impossible to go wrong with any of them. Try them out and see how they perform for you.
